Fashion

10 Questions with RC label

by Shivani Gowda

Welcome all once again. Ready for Fasvation? voila! Glue your eyes keep scrolling down and get motivated by this journey, buckle up. Today we have Roshani Chaurasiya label. She is a Fashion Designer come, merchandiser. She graduated from INIFD in 2017. Roshani is an entrepreneur, a fabric dealer under one roof of Roshani Designer studio. Curious to know more start scrolling…

1. What inspired you to open your boutique? What has kept you going?

Roshani – I like fabric sourcing a lot. People like my taste of colors my sense of fashion which always encouraged me to create new things. So, taking advantage of my choice is the people’s choice. I decided to start my own boutique where I can connect to more people and delivering my creativity to infinite. I suggest them. They like it too.

2. Any incident you want to share?

Roshani – Yeah, I have come across many incidents but I think this is very essential to tell people. A client step in my boutique with a nice piece of fabric. She already mentally prepared that I want this look from this fabric. Which disappoints me. Why Indian women are not experimental. They wear it If any celeb has worn it. We as a designer have to change the limits into infinite variations. Come on every individual has their own style lets embrace it. Whenever I stuff new fabrics in my store. I design in such a way that helps my client’s to decide better. My clients are very curious to know what is today’s look? I play with different fabrics with quirky styles. People stop by just to see my daily wear that’s awesome.

3. Have you contributed to sustainable fashion?

Roshani – Yes, I give my client’s a variation of one outfit with various styles. So that they don’t shop unnecessarily for one particular style. For example, You can convert a saree into Anarkali, Anarkali into lehenga. I am saving their wardrobe space. How to style cotton saree amazingly?

4. Does social media help you in reaching your target audience?

Roshani – Well, I would say word of mouth plays an important role in any successful advertising. I personally find it genuine. My existing clients bring new clients. Social media also helped me to reach widely. But I am most active in offline than online due to my busy schedule.

 5. Is the experience necessary for starting a label?

Roshani – No, not at all. According to me, no degree is required to follow your passion. I think a non-degree holder can start a label if she has enough craze to achieve her goals. Think wise no college guarantee a bright future it’s you only you can turn your dream into reality.

6. The fabric you like to play with?

Roshani – I like flowy material. Lightweight & smooth like georgette, chiffon, poplin, so on. Create 8 wow textures using watercolor

7. What is your goal?

Roshani – I want everybody to choose my brand over others. I am working on each and every aspect to achieve my goal. 10 Questions with ishi label

8. What type of attire do you like?

Roshani – I like Indo-western garments a lot.

9. What makes your brand stand out?

Roshani – See, anyone can buy a piece of fabric, but the right design is very important to bring the beauty of it. My label is a one-stop destination for the people of fabric buyers come customized outfit. They pick their favorite fabric from my store and I help them to transform their dream into real simple like that. All in one place.  I give them an idea of color combination, varieties, style, pattern, silhouette, etc. Which expands the thinking of one’s sense of clothing. Bollywood to K drama

 10. Is the experience necessary for starting a label?

Roshani – No, not at all. According to me, no degree is required to follow your passion. I think a non-degree holder can start a label if she has enough craze to achieve her goals. Think wise no college guarantee a bright future it’s you only you can turn your dream into reality.

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